In Conversation with: Allsop, our headline sponsor for Race for LandAid 2025

With Race for LandAid 2025 just around the corner, we’re shining a spotlight on our Headline Sponsor, Allsop, one of LandAid’s most committed Impact Partners.

As the event has evolved to welcome a broader range of participants, Allsop’s leadership exemplifies the property industry’s ability to come together for meaningful social impact. From championing inclusivity to driving fundraising momentum, their involvement goes beyond sponsorship, it’s about using their platform to help end youth homelessness.

We spoke with the Allsop team about why this event matters, how it connects to their wider values, and what they’re most looking forward to on the day.

What motivates your continued partnership with LandAid?

What motivates your continued partnership with LandAid?

“Our continued partnership with LandAid stems from a strong alignment with their mission to end youth homelessness. The property industry is uniquely placed to use its insights and resources to make a meaningful difference in tackling homelessness and LandAid provides the perfect platform to channel these collectively. We are super proud to be the Headline Sponsor for this amazing event which we hope amplifies our commitment to this vital cause.”

The event has evolved from the LandAid 10K to the Race for LandAid, introducing new distances and a fresh new venue. What excites Allsop about these changes?

“We are really excited about the new venue which we think will bring new energy and possibly attract a wider pool of runners. We also really love the idea of making the event more accessible to participants with different abilities and preferences. A choice of distances means more people can join in a way that suits them, whether they’re seasoned runners or first-timers. Ultimately, these changes will help raise more awareness and funds for youth homelessness, which is what matters most.”

Inclusivity is a key theme this year, welcoming participants of all ages and even pets. How does this align with Allsop’s values? 

“We believe that diversity and inclusivity strengthen communities and drive positive change. By welcoming participants of all ages, Race for LandAid creates an accessible event that brings together different generations and creates a family-friendly atmosphere. And of course, we really look forward to seeing some athletic pets competing on the day.”

For those considering joining the Race for LandAid, what message would you like to share? 

“I think the perception of participating in this event is often as simple as ‘it’s fun and for a good cause’. But participation in this event has a huge impact. Every step and – remembering my own attempt at a 5K – every painful stride, directly contributes to changing young lives. Beyond the funds raised, involvement in this event helps raise awareness about youth homelessness and demonstrates the property industry’s commitment to addressing this issue. It’s also a brilliant opportunity to connect with colleagues and peers while making a difference. Whether you run, jog, or walk, your participation will have a lasting impact on young people facing homelessness.”

How does supporting events like Race for LandAid contribute to Allsop's broader ESG objectives?

How does supporting events like Race for LandAid contribute to Allsop's broader ESG objectives?

“Supporting events like Race for LandAid promotes wellbeing among our staff while contributing to an important cause, creating a positive alignment between our internal wellness initiatives and external social impact.”

Looking ahead, how does Allsop envisage its role in supporting initiatives aimed at ending youth homelessness?

“We will continue to support LandAid through sponsorship of events, fundraising, leveraging property expertise through our pro bono work, and networking to advocate wider support. We recognise that ending youth homelessness requires sustained commitment and multifaceted approaches from across the property sector and we are in it for the long term.”

Finally, how are you preparing for event day, and what are you looking forward to?

“We’re busy rallying our team members to participate and encouraging friendly competition to boost fundraising efforts. We’re also planning our event day presence to ensure we can properly celebrate everyone’s achievements and contribution to this important cause.

What we’re looking forward to most is the amazing atmosphere of event day – seeing hundreds of property professionals come together with a shared purpose. The event in 2023 saw hundreds of runners show up despite torrential rain from beginning to soggy end. The commitment shown was awesome and somehow made everyone feel more than a little humbled at their achievement. There’s something really special about witnessing our industry unite around such an important cause and we can’t wait to be part of that energy and momentum. Having said that, my dodgy knees and I will actually be holding the coats whilst cheering from the sidelines.”

Join the race against youth homelessness

Race for LandAid 2025 is more than just a run. It’s a powerful statement from the property industry that youth homelessness has no place in our society. Sign up today and be part of the movement to change young lives across the UK.

Sign up by 11 June