Spotlight: Yorkshire Ambassadors

As part of our monthly Partner Spotlight series, every month we shine the light on those who support LandAid in different ways, and allow us to make the biggest impact.

This month we are shouting out our Yorkshire Ambassadors, who work tirelessly to support our mission to end youth homelessness.

The Yorkshire Ambassadors are a group that brings together committed volunteers who help plan and run events, inspire wider participation, and join in fundraising initiatives. In 2025, they hosted a series of standout events including the annual Ambassador Quiz, a Padel event and Bandeoke, which together raised over £36,000.

They also support and take part in LandAid’s flagship events, making a major contribution to our fundraising success.

Everything they do is focused on raising vital funds and awareness to help tackle youth homelessness.

Who are the Yorkshire Ambassadors?

Who are the Yorkshire Ambassadors?

Our Yorkshire Ambassadors group consists of: 

Ciara Grady and Aran Mistry from RBA

Mark Fennell from b&m

Rebekah Rodley from Knight Frank

Amber Wilson from Walker Morris

Gemma Baldanza from S+SA Architects

Emma Scutt from JLL

Xander Wood from Eddisons

Sarah Gill from HBD

LandAid’s Yorkshire Ambassadors have organised, participated or helped promote the following key events, which have allowed us to raise even more vital funds to end youth homelessness:

  • The Ambassador Quiz has been a key event held by this group of ambassadors, running since 2022, and remains a great example of their fundraising and the building of their network. In it’s latest edition The Ambassador Quiz raise around £15,000 towards our mission to end youth homelessness.
  • The latest Bandeoke event in November 2025, hosted by RBA, was an exceptional evening, raising over £10k in support of our mission to end youth homelessness. The Ambassadors shared with us how it was a lot of fun to organise, and they loved seeing so many companies eager to get involved. The band was fantastic, the venue was perfect for the atmosphere, and the generosity of local businesses—donating raffle prizes—was incredible. They say that, the success of the event and the support from the community made all the effort worthwhile.
  • Following its huge success in it first year, HBD with the help of the Ambassadors organised its second consecutive Padel Tournament in 2025. Welcoming both seasoned pro’s and beginners, the event was a wonderful reminder of how, when we come together behind shared values. we can make a massive change.
Key Events

Key Events

The Ambassadors also participate in our LandAid flagship events, helping us drive these to success!

The upcoming Sleepout 2026 is a fantastic national event, and we’re incredibly proud to be taking part as a company —especially as it marks LandAid’s 40th anniversary. The Sleepout is always a powerful experience to be involved in, and it’s great to see so many people willing to step outside their comfort zones for such an important cause. We would strongly encourage everyone to get involved in such an impactful event.” 

Yorkshire Ambassadors 

What does it mean to you to be a LandAid Ambassador?

Ciara and Aran, from Richard Boothroyd & Associates, said:

“To us at RBA, being a Land Aid Ambassador is about spreading hope and inspiring others to take part in the mission to end youth homelessness. It’s also about the fulfilment and satisfaction of working together as a team, supporting one another, and knowing that our combined efforts can make a real difference in the lives of young people.”

 

Mark Fennell, from b&m, said:

“At b&m we value the opportunity to work alongside LandAid in the Ambassador role. Having been involved with LandAid for over three years now it has been incredible to see the support and attendance increase year on year at the flagship events. It’s mission is one that is close to our hearts and aligns with our aspirations to help tackle a key issue which sits close to home.

We are lucky enough to work alongside a fantastic team whom assist in arranging the annual events such as the SleepOut, Ambassador Quiz, ProperTea and LandAid Trek, along with the industry partners whom attend and provide the all-important donations to the cause. We look forward to continuing our support with LandAid and hope to see the value the events bring grow further in the years to come.”

 

Emma Scutt, at JLL, said:

“As a new Land Aid Ambassador, I’ve loved having the opportunity to be part of a collective group that drives change, knowing that every event we organise and every pound we raise directly impacts a young person’s journey from homelessness to hope!”

 

What’s been a highlight as a LandAid Ambassador?

“Bringing people together to support LandAid and watching that collective impact grow year on year is what makes being an ambassador so rewarding.

Seeing the Yorkshire Ambassador Quiz grow year on year around UKREiiF has been especially rewarding it gets bigger and better each time.”

– Gemma Baldanza, S+SA Architects

The best moments as a LandAid Ambassador comes from working alongside an amazing team, connecting with people who care, and knowing that every event and initiative helps make a real difference for young people.
Ciara & Aran, RBA
What the Ambassadors support means to LandAid

What the Ambassadors support means to LandAid

“The Ambassador programme really exemplifies what LandAid is all about: uniting industry professionals for good. Over the years, I’ve had the privilege of working closely with many of our Ambassadors, from a wide range of roles and organisations, all in support of LandAid and our mission to end youth homelessness.

Their enthusiasm and passion are infectious. It’s been incredibly rewarding to see teamwork in action, relationships grow beyond the workplace, and LandAid stay front of mind as Ambassadors progress in their careers. We are hugely grateful for their continued support.”

Become a LandAid Ambassador

Whether reaching out independently for yourself or want to integrate LandAid Ambassadors across your business, please get in touch.

Find out more