Specific need
North West charity needs help with developing a communications and marketing strategy
Location
North West
Organisation
Carlisle Key
Reference No.
25 648
What do they need help with?
Carlisle Key is seeking professional pro bono support to strengthen their communications and marketing activity, with the ultimate aim of preventing youth homelessness across Cumbria.
They are looking for pro bono support with the following:
Marketing and communications strategy – Carlisle Key would benefit from support in building a clear, cohesive marketing approach that reflects their growing role across Carlisle and the wider Cumbria region.
They are seeking help to:
- Develop a communications strategy and brand toolkit
- Refresh their marketing materials (digital and print)
- Increase their digital presence
- Launch a targeted campaign to raise awareness of youth homelessness and drive community support.
The charity already has a strong reputation locally and trusted relationships with schools, agencies, and health providers. However, improving their communications will allow them to reach more young people before crisis hits, and to engage new supporters and donors who can help sustain their vital work.
The pro bono support will help Carlisle Key increase its visibility, grow its fundraising potential, and ultimately prevent more young people from becoming homeless.
Timeline
As soon as possible
About the organisation
Carlisle Key is a youth homelessness charity based in Carlisle, serving young people aged 16–25 across Cumbria. Founded in 1997 and registered as a charity in 2003, the organisation was created in response to the growing need for crisis support for young people at risk of homelessness.
Their drop-in centre provides essentials like food parcels and toiletries, as well as practical and emotional support including counselling, IT access, and help with applications. In addition, Carlisle Key offers supported housing for 11 young people, helping them to build skills and confidence to move towards independence.
In 2023 alone, the charity supported 198 young people through their drop-in service and delivered 387 positive mental health outcomes. Their work directly addresses the rising levels of youth homelessness in the North West, providing young people with safe spaces, trusted relationships, and real pathways forward.